Fast Food Giants Re-Thinking Breakfast Options
Updated: Tuesday, February 25 2014, 06:11 PM EST
Fast food giants Taco Bell and McDonalds are re-thinking breakfast, cooking up new menu options and hours in hopes of gaining more consumers to stop by for breakfast.
Taco Bell has introduced the Waffle Taco: a breakfast sandwich inside a waffle with a side of syrup. Its new breakfast menu also consists of breakfast burritos and grilled egg tacos.
McDonalds says it is beginning to reconsider how best to serve up breakfast and may be thinking of extending breakfast hours.
Breakfast is the highest margin meal in the fast food cycle. Taco Bell rolls out its new menu nationwide in late March.